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  4. Brand Style Guide

Brand Style Guide

Wysc maintains a strong brand identity and integrity. At the intersection of rigorous and relaxed, explorative yet casual, we balance two extremes to provide a flexible, laid-back experience where you can pursue your studies while also taking care of yourself.

  • Values
  • Tagline
  • Logo
  • Color Palette
  • Assets

Values

The life of a Discord server often ebbs and flows. However, we want to commit to core values no matter where we decide to forge ahead in the future.

  • Sustainable
  • Reliable
  • User-Driven

By sustainable, we should be looking for ways to improve the experience for all in a way we can guarantee provision for, long-term. For example, Wysc Docs is open-source, Wysc leadership is communally organized, and bots used are public instances or derivatives – so that even if admins disappear, the Wysc spirit can continue to live on.

By reliable, we should be constantly looking towards stability. We want to be predictable and stable in our service offerings. We offer a suite of study and social features for an online community, so we shouldn’t be rotating to all different offerings every other week, or to sell out to someone else. We want to be here for you when you look for Wysc the study server, and still be around after you graduate. We want to still be here when you reminisce about your time with us, years into the future.

By user-driven, we should constantly uplift our community’s ability to push the envelope. Wysc was founded by two individuals, but that doesn’t mean Wysc has to be run by two individuals. The community has helped make Wysc what it is today, and should have an equal right to contribute changes, features, and pursue moderation in line with the Wysc philosophy. There shouldn’t be a king at the top, Wysc is us, not me.

We have learned valuable lessons every time we crossed one of these lines in the past. To betray these values means to betray Wysc and its community as a whole. Because of our past experiences, we will fully commit ourselves to sticking with these principles moving forward so that we can rightfully earn your faith in us.

Tagline

Wysc is not an acronym.


Virtual Study Cafe
  • Wysc should always be written with a capital W, followed by all lowercase letters
    • “Wysc”
  • Wysc should always be accompanied with the tagline whenever the reader may be unsure what Wysc is
    • “Wysc - Virtual Study Cafe”
  • Wysc should always be pronounced “whisk”, rhyming with “disk”
    • “How to Pronounce Whisk” - Pronunciation Guide

While Wysc was inspired by our old server name, “Work Studying Chilling”, the name “Wysc” itself is not an acronym. Please do not use any of the following deviations to portray our brand:

  • ❌ Do not use the name “WYSC”
  • ❌ Do not use colors on the Wysc text logo that don’t meet a 3:1 contrast ratio
  • ❌ Do not distort the lettering with inadequate padding, reduced letter spacing, or italics

Wysc’s font choices are Gochi Hand and Mada.

  • Gochi Hand is used to portray the Wysc Logo in text logo representations
  • Mada is used to represent official Wysc communications
  • Other fonts we use are attributed in our Credits page

Logo

Download Logo (128px) ▸

The Wysc Logo represents a relaxed space where friendly members are always welcome. Study without pressure, and relax with us afterwards! Logo licenced from ebru.

Color Palette

Wysc Red: #914C35
Wysc Blue: #0C3247
Wysc Light: #E9ECEF
Wysc Dark: #343A40

The Wysc colors complement our branding and theme images with pride, striking a strong balance between a feverish red and an aesthetic blue.

Assets

All official Wysc assets are used as licenses allow.

  • Wysc Logo licensed from ebru
  • Wysc sources logo images from Unsplash
  • Wysc sources fonts from Google Fonts

The background image has been sourced from Liam Seskis.

Download Wysc Docs
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